Wool is grown year-round by Australia’s 71 million sheep, consuming a simple blend of water, air, sunshine + grass.

When a wool fibre is disposed of, it will naturally decompose in soil, slowly releasing valuable nutrients back into the earth.

Every year Australian sheep produce a new fleece, making wool a completely renewable fibre.


Merino wool fibres are extremely fine, enabling them to bend far more than traditional, coarser wool fibres. This makes Merino wool feel soft + luxuriously gentle next to your skin.

Natural elasticity helps Merino wool garments stretch with your child, yet return to their original shape. So Merino wool clothing is ideal to wear when running, jumping + playing ;)

Merino wool fibres can absorb large quantities of moisture vapour then move it away to evaporate into the air. So Merino wool clothing is extremely breathable + less prone to clamminess.

Warm and cool
In contrast to synthetics, Merino wool is an active fibre that reacts to changes in body temperature. So it helps you stay warm when the weather is cold + cool when the weather is hot.

Static resistant
Because Merino wool can absorb moisture vapour, it tends not to create static electricity, helping it to drape beautifully + be less likely to cling uncomfortably to your body than other fabrics.